this is…

July 23, 2010

…clever. Very clever.

Portland band Dirty Mittens, when searching for a unique way to both ramp up fan interaction and say thanks to their loyal following, stumbled onto an idea that struck them as so simple they couldn’t believe they were the only band doing it: punch cards. “We’re making VIP punch cards, like you get at the coffee shop,” says singer/guitarist Chelsea Morrisey. “If you come to 5 shows and get us to punch your card each time, you can redeem the card for a super awesome prize. Basically whatever you want: a copy of our album when it’s released, drink beers with us at practice, a shirt, make-outs with any eligible band member, a free show, we come over and make you dinner, whatever.”

They had the cards designed by a friend and handed them out inside demo CDs they distributed for free at shows. They’ve found that not only does it encourage repeat visits to their shows, but it has also shown their fans that they appreciate them enough to give something back. “For the band, it’s our way of saying thanks to the people who come out to our shows and help make playing music something that we love to do,” says Morrisey.


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